An engagement on Twitter refers to a "like," retweet, or reply. Payment is per engagement. Followers: To increase your follower count via targeted ads. Payment is per new follower. App Re-engagements: Target Twitter users who have downloaded your app and persuade them to open it again directly from their timelines.
If you click on "Advanced," Twitter will ask you to adjust the pacing of your campaign to either Standard or Accelerated. By default, the pacing is set to Standard, which is also the one that Twitter recommends.
Standard: When you choose standard pacing, Twitter spends your ad budget more efficiently, and your ad is served to the audience throughout the day. Accelerated: Twitter shows your ad as often as possible to your audience but for a shorter period of time. This option works best for tight time constraint campaigns. Within a campaign, you can set up and run multiple sub-campaigns or ad groups. Such ad groups also contain their own name, start and end times, and total ad group budget.
Automatic bid: This option will allow Twitter to optimize for the ideal cost per the action you select under "optimization preference" link clicks or conversions.
Maximum bid: This option allows you to set an absolute cap on your bid per link click. Once you have chosen your campaign objective and created ad groups, it's time to select who you want the ad to be delivered to. Under the Targeting section, you can select the audience criteria you want to use. Twitter provides the following audience targeting options:. Twitter gives you an option to create custom audiences and then select and create any audience type you would like to use in your campaigns.
Twitter provides powerful targeting capabilities, which make it easy to find and segment audiences. Twitter offers targeting features that allow you to serve ads based on. Keywords: When someone tweets with the keyword you choose, searches for it or engages with a tweet with that keyword, they become part of your target audience.
Follower look-alikes: Enter Twitter usernames here, and Twitter will target an audience similar to those users' followers you have entered. You can include your main competitors here and advertise to their followers.
Interests: Twitter will serve your ads to Twitter users who have expressed interest in your chosen topics. Events: Event targeting reaches Twitter users who are interested in global or regional events. You can browse the list of events provided by Twitter and choose the most appropriate one.
Conversation topics: Target Twitter audiences based on the conversations they are actively participating in on the platform. Once you select the targeting category, the estimated audience size will be displayed on the right side of your ad manager dashboard.
Now you need to determine the proper placement for your Twitter ad. Ask yourself where it would make sense for your target audience to see the particular ad? Depending on the campaign objective you chose, certain ads can only be placed in specific locations. Note: At the end, two factors determine where your ads appear on your audience's Twitter timeline.
Under the "Creatives" section, you can select and create the ads you would like to run. This screen will depend on the type of campaign you have set up. Note: In Twitter, the term "creative" also refers to the tweet that you will feature in your ad in the case of Twitter text ads. With stronger attribution and better targeting, Twitter is constantly evolving to serve brands.
And with the right strategy, it can be a valuable advertising channel for your business. But the fast-paced nature of the platform also means you have to take extra care when it comes to what types of ads you run. If you need help getting started, download our guide on how to create a winning social media strategy. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.
Send us an email. Send us an email Who are you trying to contact? Sales Support Other. Why Twitter ads deserve your attention Twitter advertising has a lot of potential in terms of reach and engagement. Types of Twitter ads in action Twitter offers several choices in ad types. Promoted Accounts and Follower Ads This allows you to promote an entire Twitter account, as opposed to a specific Tweet.
Promoted Tweets These are regular Tweets that are promoted through paid advertising to reach a bigger audience. Promoted Trends This allows you to promote a trending topic about your brand and attract the right audience.
Published on. Categories Paid social The basics of running effective ads A well-crafted campaign can produce immediate results for your business. Consider this your guide to paid social to cut through the noise and break down exactly how. Delivery is never surged. Resources for you.
The Content Benchmarks Report. Recommended for you. Now on slide Now on slide Now on slide Now on slide. Build and grow stronger relationships on social Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.
Try Sprout For Free. By the time an audience is loaded in your Twitter Ads, you can now use the audience manager to monitor audience status, view the details of your audience, edit, delete audiences and look for matched audience size. By the time that you found the audience that you are targeting, it will become a lot easier to decide on media allocations. Otherwise, you can opt to advertise only to a specific group of people, prompting you to save money, reduce the number of wasted audiences and get a good ROI.
The cost vary based on the type of advertisement you choose. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Switch Language. For Agencies. Gain Clients. Differentiate your agency with emergent, ROI-driving marketing technology. Increase Retainers. Expand service offerings by replicating powerful marketing funnels across clients. Reduce Client Churn. Automatically qualify and nurture leads and hand-off to sales and support.
Grow your audience and reach. Such an argument, while seeming superficially silly, does hold a surprising amount of weight. The app saw an estimated million fall in active users from to The former analysis even speculates that Twitter has started including branded content as a part of their user tweets in order to beef up numbers and maintain a sheen of commercial success.
Social backlash to such a problem has the potential of coming off as trivial or privileged ranting. So what if someone comes across 4 sponsored tweets?
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