Who is philips arena named after

By choosing I Accept , you consent to our use of cookies and other tracking technologies. Cities Atlanta Austin Boston. Chicago Detroit Los Angeles. New York San Francisco Archive. Hawks Principal Owner Tony Ressler said the Hawks chose State Farm because the company has the same strong commitment to the community that has prompted the Atlanta Hawks Foundation to build Hawks-themed basketball courts at parks around the city. Generations will be positively impacted by the work we do throughout Georgia, and we could not be prouder to have the State Farm name on our new arena.

Guard-forward Kent Bazemore helped unveil a new red banner on the side of the arena featuring the State Farm and Hawks logos. State Farm Arena is set to officially welcome guests on Oct.

Back in February, it was revealed electronics maker Philips would not renew its naming rights. It was one of the most lucrative naming right deals in sports at the time, and still is, according to data from the SportsBusiness Journal.

In July, financial services technology company Fiserv Inc. State Farm Arena will offer a new fan-friendly concessions pricing plan the Hawks say is the first of its kind in the NBA. The Hawks said their motivation came from the Atlanta Falcons' success with similarly affordable pricing at the neighboring Mercedes-Benz Stadium in downtown Atlanta.

The Hawks also were inspired by affordable concessions prices at the Masters golf tournament in Augusta, Georgia. Facebook Twitter Email. Atlanta Hawks, State Farm reach agreement to rename arena.